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An Enjoyable Hobby That Appreciates Too? (1) – What Is It?
When you’ve been immersed in passive income and alternative assets long enough, you’ll inevitably come across the world of wine—whether it’s Sotheby’s almost-monthly auctions or investors at meetups bragging about a bottle they picked years ago that’s now worth several times more. But for me, I had never found anyone who could really break it all down for me.
Then, by chance, I—someone who hardly drinks—got to know a group of spirit investors and connected with three specialists in the field. They each walked me through their niches: whisky, tequila, fine wine, and wine supply chain finance. They laid it all out, piece by piece, until it finally made sense. I finally understood where the money is made in this asset class.
This is an even more niche market than film. In certain types of liquor and regions, simply holding bottles from a specific vintage year can yield an annual return of 20–40%. This is an asset class where time literally equals money—you’re essentially trading time, and that’s incredibly fascinating.
The whisky, tequila, wine, and supply chain finance may all fall under the umbrella of spirit, but they’re fundamentally different in terms of underlying assets. That leads to differences in production conditions, consumer markets, pricing, timelines, expected returns, and risk profiles. So even though they share a common foundation, they’re practically different strategies altogether.
So, I have decided to combine all three of these verticals into one series so you can understand each asset in this broder asset class with articles and interview video series with each of the asset operators as usual to give you a comprehensive understanding- Collectively, this series should give a thorough overview of the underlying logic, strategies, timelines, return expectations, and participation methods for spirit as an asset class.
We will start with Whisky next time!