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Our Vision: Make passive income part of every portfolio on earth.
Cindy Shen
CEO, Founder
Cindy has a finance background and has chosen to specialize in passive income in order to live a lifestyle with financial, time and location freedom (which was accomplished in her 30s).
Since then, she has helped educate hundreds of people on passive income, facilitating over $130M in capital deployed within this niche vertical. She shares her knowledge across multiple social media platforms, where she has around 40,000 followers, including fans, lenders, and investors. Legal Lending is her favorite passive income strategy, and she has personally deployed a seven-figure sum in this space. This is currently her primary source of passive income, allowing her to cover living expenses while pursuing her passions, such as travel and art. In her spare time, she enjoys exploring niche and alternative passive income opportunities that are rarely covered by mainstream media.
Shirley Ma
Operations Manager
Shirley is a passionate Operations Manager responsible for media and marketing, as well as the daily operations of the team. She excels at communicating with clients and providing high-quality solutions.
Shirley brings a wealth of unique ideas and consistent operational output to the team. With her dual background in media and marketing, she not only provides strong technical support for the team’s efficient operations but also excels at finding new approaches and solutions to problems. Shirley has successfully led the team in completing multiple projects, resulting in significant efficiency improvements and business growth.
Sarah Xiang
Executive Assistant
Sarah is a skilled Administrative Assistant who provides high-level administrative support to the platform, ensuring efficient handling of all contracts and documents, as well as smooth operations and coordination among all parties.
Sarah’s primary responsibilities include managing the team’s schedules, arranging meetings, and preparing and editing various documents (including service and renewal agreements). Her excellent communication skills enable her to effectively coordinate and collaborate with employees, clients, lawyers, and other relevant parties. She handles client interactions with a professional attitude, manages correspondence, and diligently maintains all filing systems and tracks transactions among other administrative tasks.