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IPO Hopeful 5 – Local Advertisers?
Continuing from the last post, Kevin explained that monopolization of screen advertising by major sponsors is simply not going to happen. “We’ve implemented limits to ensure that even the biggest domestic and international advertisers will only get less than 20% of the screen space. The remaining 80% is reserved exclusively for the hotels themselves, local suppliers, consumer brands, and the local government.”
He elaborated, “Think about it: if you’re a tourist staying at a hotel, wouldn’t you be more interested in local events, attractions, restaurants, and shopping options? That’s where we deliver the greatest value—offering hotel guests the information they actually want. For them, this content isn’t just advertising; it’s a real service that meets their needs and enhances their overall experience at the hotel. At the same time, for local brands and businesses, what could be more valuable than directly reaching affluent tourists who are ready to spend money in the area?”
“For example,” he continued, “imagine you’re running a hot dog stand right outside a hotel. You already have a buy-one-get-one-free promotion. Traditionally, you’d rely on putting up a sign on your hot dog cart for passersby to notice or maybe spend money on online ads, hoping to reach people in the city who might care about your promotion. But conversion rates for these methods are typically in the single digits.
Now, with our tablet, you can instantly and precisely inform the thousands of guests staying in the hotel about your promotion. They’re just an elevator ride away from your hot dog cart. Do you still think your conversion rate would be in the single digits? Or would you sell out of hot dogs? Oh, and by the way, guests can also place their orders directly through the tablet and have the hot dogs delivered to their rooms. 😂”
“Another example: imagine you check into your hotel room, casually pick up the tablet, and spend 30 minutes browsing it. You come across information about a local sports game happening this week, along with promotional offers. You can buy tickets instantly, and they’ll be delivered right to your door. As a tourist, wouldn’t you feel thrilled with this level of convenience? And as the local sports team or event organizer, wouldn’t you find this advertising opportunity invaluable—being able to directly and precisely target thousands or tens of thousands of affluent tourists staying at local hotels?”
There are so many businesses that are eager to get in front of the traveling public, for example restaurants, in a hotel, 95% of the guests are eating out every night! All the tours and attractions, museums, and shops like galleries, clothing retailers and so many more. When we travel, we spend, and that makes their HCN’s ‘Billboard in the Guestroom’ a natural home for the advertising dollars of all of these businesses.
“And what about the local government? What needs might they have for advertising? Till next time.