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How You Profit from Beyoncé and Bieber? (4) – Who Are The Sellers?
Continuing from the last post, I asked, “So, which of these scenarios do the sellers who approach you fall into?”
He replied, “All of them! One of the most profitable songs we bought was from a producer who needed cash to buy a house, so he sold it to us. Then, tragically, the singer passed away a month after we bought it, and the song’s streaming numbers increased by another hundred million. Until now, the cash flow from that song every year has been 15%-20% higher than the purchase price. Another person sold us several songs because of multiple divorces; each time he divorced, he needed cash and sold the rights. We bought Bieber‘s songs for a ten-year copyright instead of a lifetime one. After holding onto them for a while, we decided to sell them. Beyoncé‘s rights were sold to us by her father, who bundled many songs into an asset package. The returns were good, and he also introduced us to many producers and people in the industry. There are songwriters, composers, bands, and even specialized intermediaries for buying and selling songs. Everyone has copyrights to sell, and we receive inquiries about selling copyrights every week. The deal pipeline is still good. Oh, and there’s a platform where everyone lists various copyrights for sale, not just songs but also book rights, product rights, you name it. Do you know one of the most valuable copyrights? Listerine mouthwash! The descendants who sold the formula don’t need to do anything because every sale brings them a few dollars. They’re rolling in money every year!”
“Wow, I see! So, what are your criteria for selecting songs?”
He said, “Blue-chip songs!”
“What? Let’s continue this conversation next time!”