(7) – How to Scale?

Continuing from the last post, after explaining the three viable revenue streams, Reza began talking about their scaling strategy.

He explained that their expansion approach mirrors that of property management companies: it’s all about adding doors—bringing more units under management.

For property management companies, growth means consistently signing contracts with small to mid-sized landlords, often adding 10 to 50 units at a time. Similarly, their strategy focuses on signing small to mid-sized property management companies. “Every new client we bring onboard adds 500 to 1,500 doors to our platform. This creates an incredibly fast scaling effect,” Reza said.

How They Reach Clients

Curious, I asked, “So how do you reach these property management companies?”

He explained, “It all started with our previous startup. Through that business, we built relationships with many property management companies and gained a deep understanding of their pain points. At first, we only managed about 2,000 units, but those early clients were crucial.

They didn’t just support us—they provided real, high-quality data for training and refining our bots. This gave us the breathing room and feedback needed to perfect our solution. Those efforts are why our product is now so polished and why we have such a high conversion rate today.”

Reza added, “Remember, there are approximately 350,000 property management companies in the U.S.. Those initial 2,000 units were just a drop in the ocean. Now, we’re laser-focused on a smaller subset of high-potential companies—just a few thousand core clients.

By serving them well, word spreads. New customers often come to us after hearing about our product from industry peers or seeing it in action. That’s why our conversion rate is accelerating—we’re closing deals with 3 to 5 out of every 10 companies that talk to us. Even better, our existing clients have a retention rate close to 100%, proving that we’re delivering real, tangible value to them.”

Accelerating Growth

Reza continued, “On top of that, remember the VA companies we talked about earlier? They’ve realized they can’t compete with our AI, so they’ve started partnering with us instead. Many of their clients are property management companies, so now they’re reselling our product directly to their customer base.

We’re also seeing growth from industry associations promoting us, as well as from social media advertising. All these channels are gaining momentum, and we’re beginning to see network effects.

Based on our projections, we’re not just tapping into existing markets—we’re creating an entirely new one. This market has the potential to grow to around $10 billion. Beyond that, there’s an adjacent market worth about $50 billion that’s closely aligned with our offerings.”

Big Goals, Bigger Questions

“A whole new market? That’s ambitious,” I said. “But before we dive into those grand visions, let’s get back to something more grounded. You mentioned your previous startup—what kind of results did you achieve there?”

Till next time!